Will Lighting Lab: Overview

WiLL Lighting Lab is a Wisconsin-based lighting powerhouse that’s been perfecting professional-grade systems for 50 years, starting as a humble machine shop in Fond du Lac. You get five specialized brands—NAFCO for commercial poles, WiLLsport for sports venues, WiLLstudio for architectural fixtures, WiLLev for EV charging, and WiLLcloud for smart controls. They’ve mastered the rare combination of custom solutions with fast delivery; you’re looking at 2-week pole turnarounds and 3–5-day quick-ship fixtures. Everything’s made in-house, which means no compromises and genuine Wisconsin craftsmanship backing your project. Explore further to discover which brand fits your lighting challenge best.

50 Years of Wisconsin Lighting Innovation

When you think of Wisconsin innovation, you probably picture cheese or beer—but here’s something you might not know: WiLL’s got nearly 50 years of lighting expertise built right into Fond du Lac. What started as a humble machine shop in 1973 has grown into a solid operation. You’re looking at a company that’s committed to Wisconsin-made quality, refusing to cut corners or chase cheap shortcuts. They’ve watched industries change, technology evolve, and customer needs shift—and they’ve adapted every step of the way. That’s not luck; that’s dedication. Today, WiLL manages multiple brands all focused on delivering professional-grade lighting solutions. They’ve become a reliable source of responsive lighting infrastructure that performs.

Five WiLL Brands: NAFCO, WiLLsport, WiLLstudio & More

That 50-year foundation? It’s built on five lighting brands working together under one roof. You’ve got NAFCO handling commercial light poles and fixtures, the reliable backbone of your outdoor spaces. WiLLsport tackles sports and large area lighting—think stadium-bright brilliance. WiLLstudio brings the artistic side with architectural and decorative pieces like RXB bollards and GVX pendants that add visual interest. Then there’s WiLLev, providing Electric Vehicle charging equipment because sustainability matters. Finally, WiLLcloud manages everything remotely through software and IoT solutions.

Brand	Specialty	Your Benefit
NAFCO	Commercial poles	Professional reliability
WiLLsport	Sports lighting	Bright performance
WiLLstudio	Decorative fixtures	Beautiful aesthetics
WiLLev	EV charging	Sustainable future

Together, these lighting brands form your complete infrastructure solution.

Match Your Need: Sports, Industrial & Architectural Lighting

How do you light up a stadium, factory floor, or architectural showcase while managing costs and project schedules? WiLLsport specializes in sports and large area lighting systems designed specifically for your needs. Whether you’re tackling industrial spaces, architectural features, or athletic venues, you’ll find made-to-order aluminum light poles with industry-leading lead times. The Quick-Ship program gets fixtures to you in 3–5 days, and select poles arrive in just 1–2 weeks. You’re looking at genuine time and money savings here. NAFCO light poles, arms, and site lighting round out the lineup. When your project’s on the clock, WiLLsport’s expedited options keep you moving forward without the usual delays.

NAFCO Light Poles & Commercial Fixtures

Ever notice how the right light pole can make or break a commercial space? That’s where NAFCO comes in. You’ve probably walked past countless boring, generic fixtures that blend into the background—well, we get it. NAFCO light poles and commercial fixtures are designed to fix that problem.

Here’s the thing: NAFCO specializes in site and area lighting solutions that work for your commercial needs. We’re talking quality poles engineered in-house, manufactured with precision, and distributed to reach you. Whether you’re lighting up a parking lot, storefront, or industrial area, NAFCO delivers fixtures that combine functionality with style.

Your space deserves lighting that performs and looks great. That’s exactly what NAFCO brings to the table as part of WiLL’s complete portfolio.

WiLLsport Lighting Systems for Sports Venues

You’re probably tired of waiting months for lighting that actually performs at your sports venue, so WiLLsport has you covered with premium aluminum poles and lead times that won’t frustrate you—we’re talking 2 weeks for custom poles and just 3–5 days for fixtures. Their made-to-order system means you’re not stuck with one-size-fits-all solutions; instead, you get high-performance lighting designed specifically for large outdoor spaces where it actually matters. Between their Quick-Ship program and real-world track record of successful installs, you can finally upgrade your venue without the usual hassle of endless waiting.

Premium Sports Lighting Experience

When you’re planning a sports venue that’ll make athletes and fans actually want to show up, the lighting situation can either make or break the whole experience—and yeah, we’ve all been to those poorly lit fields where you can barely see the ball.

That’s where WiLLsport steps in. You get a premium experience designed specifically for your needs, with custom aluminum poles built exactly how you want them. Check out what’s possible:

Feature	Benefit	Timeline
Made-to-order poles	Perfect fit for your venue	2 weeks shipping
Quick-Ship fixtures	Ready when you need them	3–5 days
Industry-best lead times	No more waiting around	1–2 weeks for poles

You’re joining venues that understand quality lighting. Visit the Lighting Lab to see real installations and discover how WiLLsport brings your vision to life.

Industry-Best Lead Times

So here is the thing about rushing a sports venue project—you need your lighting system now, not in six months when the season’s already started. WiLLsport Lighting Systems gets it. Their Quick-Ship Program tackles lighting lead times head-on, delivering fixtures in just 3–5 days. Yeah, you read that right—days, not months.

Select light poles ship even faster, arriving in 1–2 weeks. This isn’t just about speed; it’s about joining a network of venue managers who refuse to compromise. You’ll save time and money while keeping your project on schedule.

Ready to join that group? Reach out through WiLLbrands’ lead-time resources for quotes and additional details. Your venue’s grand opening won’t wait, and neither will WiLLsport.

Made-To-Order Aluminum Poles

What if your light poles could actually match your field’s unique layout instead of forcing your design around whatever stock sizes happen to be available?

That’s exactly what you get with WiLLsport’s made-to-order aluminum poles. You’re not stuck choosing between “too short” or “way too tall.” Instead, you customize the length and configuration to fit your specific field perfectly. Your venue’s unique shape? Not a problem anymore.

Aluminum construction means your poles won’t rust or corrode, even after years of weather beating them up. They’re built tough for outdoor sports installations where reliability matters. Because let’s face it, nobody wants their lighting project derailing mid-season.

The real advantage? You’re getting poles designed specifically for you, shipped fast enough to keep your timeline on track.

WiLLstudio Architectural Lighting Solutions

How do you light up a space and make it actually look good at the same time?

That’s exactly what WiLLstudio tackles with their architectural lighting solutions. You’re getting products designed specifically for spaces that demand both style and serious lighting technology. Here’s what makes them different:

1. Smart design integration – RXB/SXB Bollards and DRX Post Tops combine aesthetics with performance
2. Versatile product range – From GVX Pendants to TEX solutions, you have options for any architectural application
3. In-house expertise – WiLL’s manufacturing capabilities mean your custom lighting needs get met without compromise

You’re not just buying fixtures; you’re investing in craft and artistry that actually illuminates your vision. WiLLstudio works alongside NAFCO poles and WiLLsport offerings, creating a complete ecosystem for commercial spaces that refuse to settle for ordinary.

WiLLev Electric Vehicle Supply Equipment

Beyond just lighting up your outdoor spaces, WiLL’s tackling another major challenge facing modern facilities—keeping electric vehicles charged and ready to go. You know that feeling when you’re scrambling to find a charging station? Yeah, we get it. That’s where WiLLev comes in.

WiLLev is WiLL’s dedicated brand line for Electric Vehicle Supply Equipment (EVSE), basically the charging infrastructure your facility needs. We’re talking smart, reliable charging solutions that integrate seamlessly with WiLL’s lighting and technology ecosystem. Your parking areas become safer and more sustainable all at once.

Working from our Wisconsin-based Lighting Campus with nationwide manufacturing partners, we’ve designed EVSE offerings that fit your specific needs. You’re not just installing chargers—you’re joining WiLL’s mission toward sustainable transportation and becoming part of a forward-thinking community.

WiLLcloud Software and IoT Controls

Managing lights across different spaces quickly becomes complicated—scheduling, monitoring, keeping systems operational—which is why WiLLcloud serves as your connected control center that handles smart scheduling and automation from one platform. With WiLLcloud, you get a command hub where you can monitor your lighting systems, set up schedules tailored to your spaces, and manage everything remotely without manually checking systems or running around flipping switches. Once your system is connected, you free up time and resources to focus on priorities instead of managing lighting logistics.

Smart Scheduling And Automation

Imagine never having to manually flip a switch or worry about whether you left the parking lot lights on all night—that’s where WiLLcloud comes in. You’ll join thousands of facility managers who’ve ditched the stress of manual lighting control.

WiLLcloud’s smart scheduling puts you back in control:

1. Set-and-forget automation – Program your lights to turn on and off automatically based on time, occupancy, or daylight levels
2. Remote access anytime – Monitor and adjust your entire lighting system from your phone, even when you’re away
3. Energy savings that add up – Cut unnecessary usage by running lights only when you need them

You’re not just installing software; you’re adopting a system that works for you. Your facility runs smarter while you sleep.

Connected Lighting Management Platform

At the core of WiLL’s lighting systems sits WiLLcloud—the software and IoT platform that makes your facility a connected, intelligent operation. You have remote monitoring and control available immediately, which is more efficient than manually checking lights throughout your facility. This lighting platform provides real-time data about your installation’s performance, helping you identify issues before they escalate. WiLLcloud handles scheduling, analytics, and system management in one interface, eliminating the need to switch between multiple applications. With ongoing updates like WiLLcloud+ V2.2, you receive new features regularly. Your lighting operates more effectively, delivering measurable efficiency gains that appear directly on your operational reports.

Made-to-Order, Industry-Best Lead Times

When you’re racing against a project deadline, waiting around for custom light poles can feel like watching paint dry—except the paint’s not even there yet. WiLL gets it. That’s why they’ve engineered industry-best lead times that won’t leave you hanging.

Here’s what you’re getting:

1. Poles ready in just 1–2 weeks for select options
2. Quick-Ship fixtures delivered in 3–5 days
3. Full shipments arriving in as fast as 2 weeks

You’re not sacrificing quality for speed either. These made-to-order aluminum poles come from a manufacturer that’s optimized their process specifically to save you time and money. By planning ahead and placing orders proactively, you’ll tap into WiLL’s manufacturer-to-delivery speed advantages. Request a quote today and watch your project timeline move forward.

Wisconsin-Made Lighting: Why Proximity Matters

When you’re sourcing lighting solutions, you’ve probably noticed that distance can really mess with quality control and timelines—but here’s where Wisconsin-made lighting works differently by keeping design, engineering, and production all in one place, which means your customized orders move faster and with fewer hiccups. Because our teams work shoulder-to-shoulder at the Wisconsin Lighting Campus, we’re not playing telephone tag across the country; instead, we catch issues early, nail specifications on the first try, and keep supply chain inefficiencies from eating up your project timeline. You get the best of both worlds: local craftsmanship that you can actually see and verify, paired with the nationwide capacity to deliver without the usual delays that come from juggling multiple facilities.

Local Manufacturing Advantages

Why does it matter where your lighting comes from? When you choose Wisconsin-made components, you’re supporting something real—local jobs, quality craftsmanship, and products built right here. WiLL Lighting Lab gets this, which is why they’ve committed to producing fixtures at their Fond du Lac campus and through dedicated partner facilities nationwide.

Here’s what you gain:

1. Faster response times – proximity means quicker problem-solving and adjustments when you need them
2. Quality control you can trust – Wisconsin-sourced metal parts formed, cast, and extruded locally deliver consistent results
3. Supporting your community – your investment directly strengthens local manufacturing and skilled jobs

You’re not just buying lighting; you’re joining a movement toward more accountable production that values where things come from.

Supply Chain Efficiency

Because distance kills efficiency, Wisconsin-made lighting cuts through the supply chain mess by keeping production close to home. You’ll appreciate how WiLL’s Wisconsin Manufacturing Campus eliminates the frustrating delays that plague typical ordering. When your components get formed, cast, or extruded right here instead of shipped across the country, you’re looking at faster delivery and real peace of mind.

Think of it this way: shorter distances mean fewer handoffs, fewer delays, and fewer chances for things to go sideways. WiLL partners with dedicated facilities nationwide while maintaining that local Wisconsin advantage, giving you the best of both worlds. You get quality without the agonizing wait times. Your projects move forward faster, your supply chain stays predictable, and you partner with a provider that values speed and reliability. That’s the Wisconsin difference.

Quality Control Standards

Speed matters, but it doesn’t mean you’re cutting corners—and that’s where Wisconsin-made lighting really shines. You’re getting quality control that actually means something, not just a checkbox on somebody’s list.

Here’s what sets WiLL apart:

1. Wisconsin-formed metal parts that skip the shortcuts, providing durability from day one
2. Engineer-led oversight from concept to delivery, catching issues before they become your headaches
3. Dedicated partner facilities maintaining consistent standards across every fixture you receive

When you choose locally manufactured lighting, you’re backing a commitment to doing things right. Your project gets attention from people who care about the outcome. That proximity—Wisconsin to your site—means real accountability, not distant promises. You’re not just buying fixtures; you’re investing in reliability that lasts.

The Will Campus: Fond Du Lac, Wisconsin

Where does WiLL bring its lighting vision to life? Welcome to the Wisconsin Lighting Lab in Fond du Lac, where innovation meets production. This is a factory purpose-built for serious manufacturing. The campus expanded its space in Fall 2022, creating lean manufacturing cells designed for efficiency. You’ll find the Lighting Campus active with operations, alongside WiLL Brew Lab and WiLLcast programs that communicate the brand’s authentic story. Wisconsin-based production powers both in-house operations and dedicated partner facilities across the USA, delivering quality to customers nationwide. The community engagement here is substantial—regular events celebrate brand storytelling and connect people who care about quality lighting.

Craftsmanship Meets Speed: How WiLL Delivers

How does a lighting company actually pull off making custom aluminum poles without making you wait until next year? WiLL does it by combining old-school craftsmanship with modern efficiency right from their Fond du Lac headquarters.

Custom aluminum poles fast? WiLL combines old-school craftsmanship with modern efficiency right from their Fond du Lac headquarters.

Here’s what sets them apart:

1. Quick-Ship programs deliver poles in as fast as 2 weeks and fixtures in 3–5 days
2. In-house manufacturing at the Lighting Campus maintains quality control and faster turnaround times
3. Customization without compromise means your made-to-order specs don’t slow you down

You’re getting genuine factory support backing every project. Their team doesn’t just take your order and disappear—they’re invested in delivering exactly what you need, exactly when you need it. That’s the WiLL difference: speed that doesn’t sacrifice the craftsmanship you’re looking for.

From Machine Shop to Lighting Systems Leader

You’re looking at a company that started with metal and machines in 1973, then realized it could actually build something bigger—lighting systems that don’t fit the same boring mold as everyone else’s. WiLL didn’t just slap a new product line on top of the old machine shop; instead, they grew smart by creating different brands (think NAFCO, WiLLsport, WiLLstudio, and more) that each tackle their own corner of the lighting world while staying true to that Wisconsin craftsmanship DNA. Today, what began as one person’s tool-and-die operation has become a lighting systems powerhouse, mixing old-school welding skills with state-of-the-art LED and wireless control tech.

From Industrial Roots to Innovation

Starting with a machine shop in 1973, WiLL Lighting Lab built itself from a small operation focused on light poles into the comprehensive lighting systems leader it is today. You’re part of a legacy built on innovation and growth:

1. Strategic mergers with NAFCO, 1030i, and LightPolesPlus.com expanded capabilities and reach
2. Diverse brand portfolios—NAFCO, WiLLsport, WiLLstudio, WiLLev, and WiLLcloud—serve different markets and needs
3. Integrated production at the Lighting Campus and partner facilities delivers professional-grade solutions nationwide

This evolution wasn’t accidental. You’re joining a family-owned Wisconsin maker that designs, engineers, and manufactures lighting infrastructure with purpose. The progression from basic machine shop work to sophisticated systems demonstrates what’s possible when you commit to doing more, better. That’s the foundation you’re building on.

Building Wisconsin Manufacturing Legacy

The real story isn’t just about what WiLL makes—it’s about where and how we make it. You’re part of a Wisconsin manufacturing legacy that started in a humble machine shop and grew into something distinctive. We’ve stayed committed to building lighting fixtures right here, using metal components formed, cast, and extruded in Wisconsin. That commitment matters because you’re supporting local jobs and American-made quality.

What We Do	Where We Do It
LED lighting design	Fond du Lac Lighting Campus
Metal component manufacturing	Wisconsin facilities
Wireless control systems	Nationwide partnerships

Our team—welders, machinists, engineers, and creatives—coordinates daily to deliver pro-grade lighting technology. You’re joining a community that values craftsmanship, reliability, and doing things the right way. That’s Wisconsin manufacturing done right.

Scaling Vision Across Brands

Growth has a funny way of sneaking up on you—one day you’re running a machine shop in Fond du Lac, and the next, you’re leading a whole family of lighting brands serving customers across the country. That’s exactly what happened when WiLL merged in 2017, creating something way bigger than anyone expected.

Here’s what makes this scaling vision work:

1. Five distinct brands—NAFCO, WiLLsport, WiLLstudio, WiLLev, and WiLLcloud—each serving different lighting infrastructure products and customer needs
2. Made-to-order solutions replacing one-off custom designs, so you get quality without the wait
3. Lightning-fast lead times: fixtures in 3–5 days and select light poles in 1–2 weeks

You’re not just buying lighting anymore. You’re joining a network that honors Midwest craftsmanship while driving innovation forward.

Get Your Custom Quote: Start Your Project Today

Ready to stop waiting and get your lighting project moving?

You’ve found your people at WiLL. We know project delays drag on, so we’ve built support systems that work. Our Quick-Ship Program gets you moving fast—seriously fast. Check out what we’re offering:

Program	Timeline	What You Get
Standard Fixtures	3–5 days	Ready-to-install lighting
Select Light Poles	1–2 weeks	Custom aluminum options
Made-to-Order Poles	2 weeks	Industry-best lead times
Sports Lighting	Expedited	Complete project solutions
Large-Area Lighting	Accelerated	Reliable, rapid delivery

Want in? Requesting a custom quote takes minutes. Head to our lead time resources, share your project details, and we’ll provide exact timelines and pricing. You’re not just buying fixtures—you’re working with a team that delivers results.